Sofia Aronov

Background

About Sofia Aronov

As a Freelance Creative Director and Experience Designer, I have over seven years of experience in designing and delivering engaging and memorable brand activations, spatial design, immersive-interactive experiences, and innovative retail solutions for global clients across various industries. With a Scrum Master certification and an MFA in Design and Technology, I have the skills and knowledge to lead and collaborate with multidisciplinary teams with a focus on spatial design, manage complex pipelines, and integrate cutting-edge technologies into physical and digital realms. Some of the brands I have worked with include Dyson, Shell, Panasonic, Adidas, Nordstrom, Macy's, and all PepsiCo brands globally. I love to create experiences that connect people, evoke emotions, and inspire action.