Sofia B.

Background

About Sofia B.

I’m an energetic and ever-curious PMI-ACP certified Product Manager with 5+ years of hands-on experience leading successful digital initiatives. Currenty, I’m piloting an AI integration project in the news space. I focus on exploring generative technology to bring practical value to journalists and enhance experience of our audience. Over the years, I’ve worked across SaaS, Web Development, Media and Marketing industries. I’ve learned how to balance user needs, business objectives, and technology across B2B and B2C settings. I enjoy talking to real users to truly understand them, their struggles and motivations on a human level. Knowing that my work can make a positive change in their day-to-day lives genuinely inspires me. I’m always in creative problem-solving mode. If I’m not managing product roadmaps, I’m probably leading empires in video or tabletop games - because clearly, juggling limited resources, planning strategy and keeping stakeholders (or citizens) happy is my idea of fun both in work and play 🤓 Whether you’re interested in talking shop or sharing immersive game experiences, I'm always up for a chat. Let’s connect!