Sofia Bandomia

Background

About Sofia Bandomia

Actual focus -"Program communication seeks to inform and motivate specified groups of people to accept and use unfamiliar ideas and practices or to change harmful habits, lifestyles or ways of thinking. The aim is to influence positive behaviors that lead to improved health, nutrition, literacy rates, social services, income levels and family and community well-being. The modern development paradigm advances results-oriented communication to support the NEW Millennium Sustainable Goals and requires greater use of different communication approaches and synergies among the various components of development programs. Communication interventions are grounded in research and based on sound documentation, participatory approaches, capacity building, monitoring and evaluation. This paradigm places program communication as a critical component in program planning, funding and managing processes to shape behaviors and contribute to positive social change."