Sofia Buttazzoni

Background

About Sofia Buttazzoni

Industrial Engineer with solid experience in data analysis, Business Intelligence, and digital project management. I specialize in transforming data into strategic decisions through dashboard creation, actionable insights generation, and executive reporting. I work with various tools to connect, clean, and analyze large volumes of data, turning them into valuable decision-making resources. Additionally, I have a strong orientation toward project management: I have led cross-functional teams, structured workflows under agile methodologies, and coordinated communication between technical and business teams. My approach combines critical thinking, analytical skills, and organizational ability to generate real impact in processes, products, and strategies. I also have experience developing marketing strategies from scratch — designing, executing, and optimizing multichannel campaigns while aligning performance goals with creative direction. I work at the intersection of data and creativity to ensure both impact and coherence across touchpoints. My approach combines critical thinking, analytical skills, and organizational ability to generate real impact in processes, products, and strategies. I bring a holistic perspective—combining data, creativity, and agile execution to build high-impact solutions from start to finish.