Sofia Calafatis
Program Director at Digital Hq
Based in Laval, Canada
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Seniority
Director
Department
General Business & Management
Location
Laval
Industry
Software Development
Company size
2
Contact information
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s•••••••@digitalhq.app
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Background
About Sofia Calafatis
The Automotive Retail business is at a cross-roads between technology and consumers. Greater demand for information, faster and faster. With my extensive experience in Automotive Retail combined with Digital and Traditional Marketing, I am uniquely positioned to provide guidance in Digital Marketing Strategy to Automotive Dealership Leadership Teams. In my present role as the Program Lead on the Digital HQ program working with the Ford and Lincoln dealers in Canada. I advise on Digital Marketing including website performance, Paid and Organic Search (SEO/SEM), Lead Management Training, and Social Media Reputation Management (SMRM). I develop and oversee the creation, publication, and implementation of the marketing strategy for all materials in line with the OEM manufacture plans throughout all media channels and platforms, including the strategy of campaigns, events, and digital marketing. Using online analytics tools (Google Analytics) to monitor and optimize website performance, I help the Dealership's website perform better for the site user.
Decision-makers
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- GNManager
Geronimo Nerdherd
Responsable Logistique · Supply Chain & Logistics
- FTManager
Frances Taylor
Digital Producer, Project Manager · Operations
- PHC-Team
Pier Hegeman
Chief Technology Officer · Information Technology
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