Sofia de Sousa

Background

About Sofia de Sousa

With over 20 years of experience in brand strategy, my professional journey has been driven by one clear goal: to create and deliver outstanding branded content and brand marketing communications across all platforms. Throughout my career, I’ve specialized in developing and implementing content strategies that connect brands with audiences in meaningful, impactful ways. I bring a strong editorial mindset combined with creative agility and strategic thinking — always seeking innovation and measurable results. Since 2011, I have been part of Global Media Group’s branded content division. In 2014, I became Head of GMG BrandStory, where I led initiatives in Branded Content, Content Marketing, Native Advertising, Digital Strategy, Social Media and New Media, working with iconic media titles such as Diário de Notícias, Jornal de Notícias, TSF, O JOGO and Dinheiro Vivo. In 2021, I embraced a new challenge as Creative Director at Medialivre Boost Solutions, the branded content unit of Medialivre, home to Correio da Manhã, CMTV, Record, Negócios, Now and SÁBADO, among others. Here, I lead integrated campaigns that combine creativity, storytelling and media intelligence to help brands stand out in competitive markets. Beyond content and media, I have also been deeply involved in the strategic thinking, creative development, and execution of brand events — from concept to implementation. My role has consistently extended beyond ideation to hands-on production and coordination, ensuring that events are not only aligned with brand values but also deliver real engagement and visibility. Driven by curiosity, adaptability and a strong results-oriented mindset, I thrive in fast-paced, collaborative environments where content, creativity and experience come together to generate business impact.