Sofia Djedid

Background

About Sofia Djedid

I am communications/marketing coordinator in both web and traditional advertising, promotions, events, and campaigns. I am now in charge of MarCom actions for Questel in North America. Questel is a world leader delivering intellectual property solutions across the innovation lifecycle. I work on a daily basis with sales leaders to build and execute the marketing strategy for North America's business segment. I support demand generation tactics from strategy to implementation through messaging, outreach, digital promotions, content nurturing, webinars, online seminars, user communications, campaign analytics and ROI tracking, ensuring high quality and timely execution. While I enjoy all aspects of my job, I think that my favorite stage of a project is data analysis and all the numbers, ratios, metrics, report and interpretations that come along (Excel is a dear friend!) Colleagues know me as a creative, passionate marketer, and a long-life learner. Dedication, focus, intensity, steadfastness, and curiosity are all characteristics that perfectly summarize who I am inside and outside of the office.