Sofia Efkarpidou

Background

About Sofia Efkarpidou

Driven by Purpose | Passionate About Insights & Digital Transformation What I love most about my career—across industries like Consumer Goods, Aviation, and Toys—is the fulfillment I find in every role I take on. From my 16 years at Beiersdorf to the last two years at PPC SA, my journey has been about more than just data and systems—it's about driving impact, enabling progress, and connecting my work to a greater purpose. Currently, as a Senior Business Analyst, I am dedicated to empowering the Customer Experience (CX) team by building reports, dashboards, and boards that illuminate achievements and enhance decision-making. I take immense pride in being part of the team that successfully implemented Salesforce CRM at PPC, and I am a proud Salesforce Trailblazer, continuously refining my skills to create solutions that track and measure project progress. With a solution-oriented mindset, I thrive in cross-functional, multinational teams, bridging the gap between business, IT, and vendors to implement tools that streamline operations, drive efficiency, and boost business performance. My past experiences in Demand & Supply Planning, Procurement, Material Management, Sales & Distribution (SAP), and Microsoft 365/SharePoint have further strengthened my ability to contribute to digital transformation efforts. I believe in the power of continuous learning, open communication, and agile thinking to build a work environment that fosters transparency, simplicity, and teamwork. Values that drive me: Family, Care, Teamwork, Transparency, Simplicity, Courage, Trust, Honor, and Commitment. Let's connect and explore how we can drive digital progress together!