Sofia Ek
Chief Marketing Officer at Ocean Collective
Based in Stockholm, Sweden
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Seniority
C-Team
Department
Advertising & Marketing
Location
Stockholm
Industry
Investment Management
Company size
10
Contact information
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s•••••••@oceancollective.se
Phone
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Background
About Sofia Ek
Senior Brand Strategist & Innovation Leader with 15+ years of experience driving growth for FMCG and lifestyle brands across global and local markets. I specialize in brand and portfolio strategy, insight-led innovation and turning consumer understanding into meaningful, commercially successful brand experiences. I bring a strong commercial mindset, solid project management skills, and a broad business perspective built from leading cross-functional teams and global innovation projects — from early opportunity mapping to successful in-market launches. I thrive in international, fast-paced and entrepreneurial environments, where collaboration, curiosity and creative problem-solving drive results. I’m passionate about building high-performing teams, mentoring others, and creating a positive, purpose-driven culture. Deeply committed to sustainability, ocean health, and the transition towards a circular economy, I believe brands have both the responsibility and the power to drive meaningful change.
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