Sofia Fragkista
Head of Brand & Buzz at Yodeck
Based in Greece
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Seniority
Director
Department
Other
Location
Greece
Industry
Software Development
Company size
173
Contact information
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s•••••••@yodeck.com
Phone
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Background
About Sofia Fragkista
Strategic and results-oriented Brand Management Lead with a strong track record in leading teams, shaping brand strategy, and delivering high-impact marketing campaigns. Adept at aligning brand vision with business goals, guiding cross-functional teams, and fostering a culture of collaboration, innovation, and accountability. Experienced in leveraging consumer insights to drive growth, strengthen brand equity, and lead purpose-driven initiatives that integrate sustainability and long-term value creation. Skills • Brand Strategy & Positioning • Marketing Leadership & Team Management • Integrated Campaign Planning • Consumer Insights & Data Analysis • ESG & Sustainability Branding • Digital & Social Media Marketing • Content Development & Creative Direction • Cross-Functional Collaboration • Agency & Vendor Management • Internal & External Communications
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