Sofia Hellsten

Background

About Sofia Hellsten

I create ideas that connect culture, commerce, and creativity — from award-winning campaigns to innovative content experiences. build ideas that not only inspire audiences but also deliver measurable business results. As Creative Director Nordics at Acast, I lead multidisciplinary team in designing and executing brand strategies and experiences that drive growth in one of the fastest-evolving media landscapes: podcasting. My work spans idea & concept creation, influencer marketing, digital product innovation, and client consultancy — all underpinned by a strong commercial focus. With a Master’s degree in Marketing & Media Management from Stockholm School of Economics and over a decade of experience in strategy, business development, and creative leadership, I combine analytical thinking with creative vision. This blend allows me to translate brand objectives into campaigns that strengthen positioning, open new revenue streams, and foster long-term audience engagement.