Sofia Huhtala

Background

About Sofia Huhtala

M.Sc. in Economics (Industrial Management). Strong foundation in both commercial and technical aspects in business. Inspired by data-driven digital marketing and -optimization while leveraging analytics for strategic insights and creative solutions. Digital marketing SEM / Paid search Data, dashboards and analytics Project management Commercial planning B2C & B2B brand and marketing Creative visual and digital communication New product development FMCG : Google Ads & -editor (SEM) Microsoft Ads / Bing Ads (SEM) Google Analytics (GA4) Google Search Console Google Tag Manager Google Looker Studio Funnel (marketing intelligence) Meta ads Tableau (data analytics and visualization) Cookiebot CMP (cookie compliance) SAP ERP Basware (invoice posting) Dream Broker (video editing) WordPress (website editing) ConvertKit (newsletters) Canva (content creation) Salesforce CRM (Customer Relationship Management) Salesforce CLM (Contract Lifecycle Management) Ipendo (Intellectual Property Rights Management) Project management tools Excel & Powerpoint Teams, Sharepoint, Slack, Trello, Heeros, ChatGPT : Mentoring program by Fiskars group (2020) Tableau data analytics & visualization (20 hour course, 2021) Philosophy and Systems Thinking - Course by Aalto University (2021) Fundamentals of Digital Marketing by Google (40 hour course, 2022) Basics of CRM with Salesforce (2op)- Course by Haaga Helia (12/2023) Marketing & Analytics Academy, Grow with Google by Saranen Consulting (11/2023 - 4/2024): sofia.huhtala@hotmail.com Message me through LinkedIn