Sofia Lund

Background

About Sofia Lund

I build brands people love and cultures that make it all happen. My purpose? To help people and ideas take off Whether I’m leading the launch of a wellness company like Evogenom or mentoring early-stage founders through S Factor Company, one thing stays the same: I’m here to help people build with passion, purpose, direction, and confidence. I’m all about strategy that meets inspiration and growth. At Evogenom, we’re creating the first DNA-based wellness companion in your pocket, helping women (to start with) understand their bodies and meet themselves through knowing, not guessing. Our goal is to help 1 million women live with their bodies, not against them. With the rise of genetics, AI, and a daily bio feedback, now is the time to build something that finally serves women. We’re inviting partners, collaborators, and investors to join us on this journey to create a Wellness OS. Before this new chapter, I founded S Factor Company to support early-stage entrepreneurs with brand strategy, tools, and perspective. Through my 30-step Kickstarter Program and digital product suite, I’ve helped hundreds of founders move from stuck to strategic - to action - turning ideas into brands they’re proud of and that makes the ideas come to life. I’ve also worked/work with startups like Resistomap, Avenue Biosciences, DeepScan Diagnostics, Solid-IO L, and 180Ops to craft and launch strategically designed brands, and regularly coach inside incubators and accelerators. As a co-founder of Oyama, a personal growth and emotional intelligence app designed to help people build inner skills that support their outer ambitions, I’ve had the opportunity to build something from Day 1. This is only the beginning for the human skills era, when AI is being integrated to our daily lives. My experience stretches from early idea-stage pitch decks to full brand launches, growth, and scale - across industries and business models. Before entering the startup and life science world, I led global marketing and brand strategy for consumer brands, giving me the full-spectrum view: from corporate scale to ground-zero creation. I care about building things that matter and building them to last. With humans and their experience at the core. Employees or customers - it’s all the same - when we include the human experience into the business equation. Brands are all about humans building and creating valuable solutions and experiences for humans. If you’re building something new - or resetting what already exists - I’d love to connect. Growth and strategic, creative thinking is my game.