Sofia Lustig

Background

About Sofia Lustig

Sofia's journey from Buenos Aires to Los Angeles is a fascinating one. Starting as a bilingual agent in a call center at the age of 18, she gained early exposure to communication skills. Her educational pursuits led her to study communications at Buenos Aires University, providing her with a solid foundation in the field.Life then took her to Mexico City, where she started a career as a TV producer and screenwriter, and also published her first writing pieces. During her time in Mexico City, Sofia collaborated closely with brands, sponsors, and television marketing teams, showcasing her versatility in the creative and business aspects of her field.After five years in Mexico City, the next chapter of her adventure unfolded in Los Angeles, California, where she enrolled in film writing courses at UCLA. During this period, she joined forces with the Joels, actively participating in the inception of their legal marketing business, initially contributing as a quality control specialist, later in the role of an affiliate manager, and ultimately ascending to the position of Director of Operations. This broad journey showcases Sofia's diverse talents, spanning from bilingual communication and writing to film production and the dynamic world of online marketing.