Sofia Matache

Background

About Sofia Matache

With over 15 years of experience in marketing and management, I have led projects that span the full spectrum of marketing activities – from brand strategy and positioning to operational implementation. Having worked both in BTL agencies and directly within companies, I’ve gained a comprehensive perspective on marketing, sales, and communication processes. I’ve managed integrated campaigns, product launches, corporate events, brand activations, and image campaigns – all contributing to stronger brand visibility and consistency. My experience includes: Marketing and communication strategy BTL campaigns, brand activations, and client relationship management Event organization and participation in industry trade shows Media relations and corporate image management Coordination of promotional material production Sales support through effective commercial tools Branding and rebranding projects I hold a degree in Art History and Theory from the National University of Arts – an education that has shaped my visual thinking and aesthetic approach to brand communication. I use SketchUp and Twinmotion to create realistic and clear visuals for spatial and exhibition projects. I believe in practical marketing that builds a strong brand over time and supports clear business goals.