Sofia Monteiro

Background

About Sofia Monteiro

I’m a Product and Business Manager who has scaled a subscription platform across 30+ markets, driving growth by combining product innovation, brand partnerships, and cultural relevance. At Samsung, I’ve transformed the Art Store from a niche function into a global platform in millions of homes. This has included: – Expanding availability from The Frame to QLED TVs – Redesigning the UI and free experience – Launching major global marketing campaigns, including RM (BTS) as ambassador and sponsoring Art Basel – Forging collaborations with world-class institutions and brands including MoMA, The Met, Musée d’Orsay, Liberty, and many more I specialise in subscription growth, product strategy, partnerships, and marketing that is relevant and culturally aware, building products that are commercially successful but also meaningful, relevant, and inspiring to people’s lives.