Sofia Moreira

Background

About Sofia Moreira

I’m a communications strategist and storyteller passionate about connecting people, cultures, and ideas. With experience across journalism, PR, and marketing, I’ve built a career at the intersection of media, culture, and social impact. I began as a journalist and multimedia reporter at Rádio Renascença, one of Portugal’s largest national broadcasters, covering major social and global events for three years. After moving to the Netherlands in 2022, I joined TEAM LEWIS, where I helped international brands shape their stories and launched the agency’s first in-house creative studio. This experience strengthened my expertise in content strategy, multimedia production, and campaign management. Today, as PR & Communications Manager at Vlisco, I lead the company’s global PR strategy and brand storytelling. From media relations and campaign development to press, digital, and on-ground activations across Africa and Europe, I oversee communication that bridges cultures and celebrates creativity. As Vlisco’s lead copywriter, I craft the brand’s voice across campaigns, social media, press releases, and marketing assets. My work is guided by curiosity, cultural sensitivity, and a belief in the power of storytelling to build understanding and inspire change.