Sofia Ochoa

Background

About Sofia Ochoa

Business and marketing professional with a focus on marketing and communication, with more than 3 years' experience in sales and customer service in different industries such as fitness and wellness, legal tech, market research, retail and hospitality. This experience has allowed me to develop my skills and create strategies according to the current market, the business needs and the project I am working on. Growing up in a competitive athletic background shaped me as a person, giving me innumerable skills and discipline. Working in the sports/fitness industry has allowed me to connect my studies, marketing and sales, as well as my hobbies, to develop ideas, brand strategies, project management and customer experiences from different perspectives such as clients and as a brand. I’ve also learned that in sports as in marketing, teamwork goes hand in hand with the achievement of personal and professional goals.