Sofia Ompolasvili

Background

About Sofia Ompolasvili

I am a senior content specialist with extensive experience in shaping strategies that drive visibility and growth. My focus is on creating content that not only ranks but converts, combining technical precision with a strong understanding of user intent. Currently, I manage optimisation projects within an e-commerce team, improving organic performance, refining content processes, and enhancing site health following a major migration. I work closely with design, UX and development to create digital experiences that are both user-focused and revenue-driven. My expertise spans digital content strategy, optimisation and conversion rate improvements, supported by strong analytical skills to deliver measurable results. I am eager to grow into a Content Manager role where I can shape strategy, guide a team and scale impactful content initiatives. Key skills: Digital Content Strategy | Content Optimisation | CRO | Planning | E-commerce