Sofia Paterson

Background

About Sofia Paterson

I help brands and teams deliver measurable growth by aligning marketing, customer experience, and commercial outcomes. My approach blends strategic thinking with human connection, creating environments where teams move forward, roadblocks are removed, and shared goals are achieved.I currently work across marketing and customer experience for phil & teds® and Mountain Buggy®, supporting how the brands communicate, engage, and build long-term trust with parents across New Zealand and Australia. My work spans social media, influencer partnerships, content and copywriting (web, EDMs, blogs), and close cross-functional collaboration, with a strong focus on authentic, emotionally intelligent brand storytelling grounded in real customer insight.Managing direct customer engagement, including complex and high-emotion cases, keeps me close to the frontline. This perspective informs campaigns and initiatives such as You asked, we answered, a content segment built from recurring customer questions that strengthens transparency, trust, and community connection.Previously, as Inside Sales Head, I led sales growth and market development across New Zealand, Australia, and Asia, building partnerships in Japan, Singapore, and Malaysia. Following COVID-19, I rebuilt key relationships and delivered a 25% increase in regional sales in a challenging market, demonstrating resilience and adaptability.Earlier in my career, as HR Manager for a global workforce, I led recruitment, onboarding, and development initiatives across New Zealand, Australia, the UK, USA, and Spain, embedding a people-first foundation that continues to shape how I communicate and collaborate.I actively use AI and LLM tools to support strategic thinking and creative development, ensuring outputs remain intentional, human, and brand-led.Known for connecting dots across teams, customers, and strategy, I add value by building clarity, trust, and momentum, helping people and brands perform better together.