Sofia Pham

Background

About Sofia Pham

Hi there! I’m a digital marketer who loves creating content that actually connects with people and understanding what makes them engage. I’ve worked with both B2B and B2C brands, in startups and agencies, and I’m drawn to the mix of creativity, psychology, and problem-solving. I like trying out ideas, digging into the numbers, and learning from what works (and what doesn’t). 🧪 Most recently, I was at Kaffe Bueno, a biotech startup turning coffee by-products into ingredients for personal care. I worked across content, social media, campaign planning, and performance analysis. My focus was always the same: how do we tell the story in a way that actually makes people care and drives results? What I love most about marketing is the psychology side of it. You get to understand how people think; their motivations, pain points, habits and then use that to shape how a brand shows up. And the best part? You get to see the impact. You’re not just guessing; you’re helping a brand grow in real, measurable ways.