Sofia Rodrigues

Background

About Sofia Rodrigues

Profound Passionate for People and Service | H&T Industry Lecturer The combination of my education and professional background with my obsessed interest in meaningful and sensemaking services and experiences in the luxury hospitality industry drove me to found TruZt AG My role at TruZt AG is strategically collaborating with like-minded businesses of top-notch hospitality, tourism, and luxury service to reinvent customer experiences. By observing and analysing every detail of how people genuinely interact and serve others, obsessing over individual preferences and needs, we provide insightful feedback to impact the design of customer experiences in the H&T industry. I am also proudly part of the Swiss Education Group (SEG) family, being my last role as the Academic Dean for César Ritz Colleges, Brig Campus. Presently, I am the head of leadership for César Ritz Colleges and a thesis supervisor for the Master of Arts program. This role allows me to extend my passion and research for hospitality education and be surrounded by the legacy of the pioneer of luxury service, the “The King of Hoteliers and the Hotelier of King”, Mr César Ritz. Before joining SEG, I gained international experience in the luxury hospitality and tourism industry and worked for companies with the highest service standards in USA, Switzerland and Portugal. This drives my passion for service excellence and my commitment to transforming high-end experiences in like-minded businesses in the hospitality, tourism and luxury service industry.