Sofia Shevchenko

Background

About Sofia Shevchenko

As Head of Operations at Clay, I am responsible for building scalable internal processes, establishing new departments, and overseeing the company’s global marketing strategy. I work closely with leadership and cross-functional teams to ensure that operational structure aligns with business goals and supports sustainable growth. With over 10 years of experience in digital marketing, project and operations management, I bring a strategic and analytical approach to organizational development. I specialize in designing efficient workflows, implementing cross-team collaboration frameworks, and driving continuous improvement across company functions. Based in Zagreb, I collaborate with international teams across time zones, fostering a culture of clarity, accountability, and operational excellence. My focus is on creating a strong foundation that allows creative teams to thrive, scale effectively, and deliver high-quality outcomes. Always open to connecting with professionals in operations, design leadership, and creative strategy.