Sofia Sivtseva

Background

About Sofia Sivtseva

I am a Product Launch and Strategy Lead who focuses on cross-functional projects that drive business growth and user engagement. My economics degree and business analytics background allow me to make efficient data-driven decisions and have a clear top-view perspective on all aspects of projects. Key areas of expertise- Strategic Planning and Execution: Expertise in designing comprehensive business strategies that align with long-term organizational goals, from market analysis to implementation- Market Entry and Expansion: Skilled in identifying and evaluating new market opportunities, developing entry strategies, and leading expansion efforts across U.S. and CIS regions- Business Model Development: Proficient in creating and optimizing business models to drive growth, efficiency, and competitive advantage- Data-driven decision-making: Strong focus on leveraging market data, competitive intelligence, and performance metrics to guide strategic decisions and refine business objectives- Cross-Functional Leadership: Capable of leading cross-functional teams to ensure strategic alignment and successful project execution.