Sofia Strommer

Background

About Sofia Strommer

As a Behavioral Scientist, I specialize in integrating behavioral science into consumer health technology to improve people’s lives. I use behavior change strategies to develop personalized, data-driven health insights that foster long-term wellbeing. With a focus on health-related behaviors such as sleep, stress management, cardiovascular health, and physical activity, I guide product development through a combination of research, user insights, and behavioral science frameworks. My academic background, including a PhD and Masters focused on health behaviors like food choice and exercise, forms a strong foundation for understanding the psychological determinants of behavior change, such as self-efficacy, motivation, autonomy, and sense of control. In my current role, I apply these insights to develop strategies for personalized guidance and AI-driven interventions. I use a person-based approach to my work, which combines qualitative and quantitative methods to understand the beliefs, attitudes, and needs of the people we aim to support. This approach ensures that products are not only effective but also resonate with users on an emotional level, enhancing their acceptability and feasibility. My work spans across research, product innovation, and AI integration, always focused on creating health solutions that drive real, lasting change.