Sofia Vassilakou

Background

About Sofia Vassilakou

An enthusiastic and empowered product and brand management professional with 16 years of experience in the pharma industry working for brands which make a difference in the lives of patients with chronic diseases. Strong communication and presentation skills that allow the development of professional relations with diverse healthcare professionals and the engagement with different audiences. Leads innovative approaches to capturing market insights, including neuromarketing tactics and targeted market research methods. Drives and executes marketing strategies and awareness campaigns in line with the highest standards of compliance. Provides expert support to internal and external teams, continuously updating clinical knowledge of products, patient treatment advancements and scientific activities. Works smoothly and cross-functionally with multidisciplinary work groups (sales force, medical, regulatory, market access, pharmacovigilance) implementing extraordinary interpersonal skills. Familiar with clinical design and processes and deep knowledge of the healthcare system and the respective regulatory framework in Greece. Identifies opportunities based on market insights and synthesizes all available data to measure, analyze and act on KPIs.