Sofiane Larfi

Background

About Sofiane Larfi

Complex & Facility Management: Managed end-to-end facility operations: tenant relations, loading bays, valet, parking, and service desks. Designed zoning for food courts, offices, and service areas aligned with LEED standards. Delivered functional and employee-focused canteen, pantry, and office spaces. Guest Experience & Communication: Optimized guest journey across all touchpoints using tools like NPS, CRM, and mystery shopping. Developed internal communication models to boost team coordination and service speed. Strategic Leadership: Known for aligning innovation with execution across multi-site teams and stakeholders. Passionate about sustainable, customer-centric growth and operational excellence. Fresh Food & Retail Operations: Led large-scale fresh food operations: procurement, safety, display, stock rotation, and team development. Area Manager overseeing multiple outlets with full P&L, KPIs, and customer engagement responsibility. Strong Head Office role in merchandising, layout planning, and supplier contract negotiation. Created new retail concepts and led design/drawing for store openings and remodels.