Sofie Kuppens

Background

About Sofie Kuppens

Established in 2008 in Antwerp, the digital native brand BAUNAT became through fast growth the online reference for exquisite and high quality diamond jewellery. The Belgian brand now exports more than 85% of its diamond jewellery to more than 50 countries worldwide. Nearly 60 % of its sales are made via the E-boutique available in 8 languages and 7 currencies, while approximately 40 % of sales are made in the showrooms in Amsterdam, Antwerp, Dusseldorf, Geneva, Hong Kong, London, Mumbai, Paris & Zurich. More locations (Madrid, Munich, Shanghai, Tokyo, etcetera) will follow in 2021 & 2022.BAUNAT specializes in the design, manufacturing, retail & marketing of high quality diamond jewellery. Due to its capacity to buy diamonds at the source, its efficient (mainly digital) marketing, and its smart stock monitoring business conduct, The BAUNAT brand is the industry’s archetype of Smart Luxury, and stands for high quality jewellery at excellent prices destined to the constantly growing segment of ‘Smart Clients’. The ‘Smart Client’ is a fast growing consumer segment across industries and continents, empowered by the rise of the internet which made the end consumer much more informed than before. It is a segment of people who aim for high quality in all its facets (materials, product, finish, but also service & transparency), but who are not prepared to overly pay for inefficiencies or intangible elements which are not reflected in the product they buy.BAUNAT, Smart Luxury.For more info, please visit