Seniority
Staff
Department
Sales & Business Development
Location
Brno
Industry
Retail
Company size
1.9K
Contact information
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s•••••••@notino.com
Phone
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Background
About Sofya Nikiforova
Key Account Manager in the beauty and personal care industry with strong experience in category management, negotiations, and building supplier relationships. Over two years of experience in professional hair care, managing procurement, improving assortments, and growing category sales. In 2024, transitioned to the dermo skin and body care categories, expanding expertise in product portfolio management, market trend analysis, and cross-functional collaboration. Now returning to professional hair care in a new role, bringing wider knowledge, stronger negotiation skills, and a full view of the beauty market to create value for key partners and support business growth.
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