Sofya Savkina

Background

About Sofya Savkina

As a Sr. Experience Research Manager, I leverage over a decade of expertise in UX, CX and EX research to establish user-centered processes and foster creative collaboration. My work is focused on growing research capability at the agency, coaching and mentoring UX researchers, facilitating cross-disciplinary workshops, thought leadership, and advancing organizational understanding of human-centered design principles to deliver actionable insights. I contribute to a culture of innovation by overseeing strategic initiatives, refining research operations, and aligning teams with organizational goals. My mission is to empower teams to create data-informed, user-focused solutions that drive effective decision-making and deliver meaningful digital experiences for diverse client needs.