Sofyan Desvianto

Background

About Sofyan Desvianto

With over nine years of experience in the educational sector, I am dedicated to driving growth, building a positive institutional image, and expanding access to education. As the Marketing Manager at Parahyangan Catholic University, I lead both the Marketing Analytics and Marketing Communication divisions, developing integrated strategies to target undergraduate and postgraduate markets. My role encompasses data-driven marketing, advertising, promotional events, and enrollment efforts, all while coordinating with 10 faculties and 46 study programs. Previously, as Strategic Planning Coordinator at Parahyangan Catholic University, I specialized in conducting in-depth studies and formulating strategic initiatives to broaden educational access, enhancing the university’s reach and societal impact. I also served as the Head of Marketing Communications Division, overseeing interactions with school partners and prospective students, managing campaigns, and collaborating with the multimedia and digital teams to ensure cohesive marketing efforts. My academic background includes a master's degree from the University of Sydney, with research interests in education policies, higher education management, leadership, and education organizational culture.