Sohaib Shaikh

Background

About Sohaib Shaikh

I am an experienced Digital Marketing Specialist with strong foundation in SEO and a growing command over paid media strategies. With years of experience optimizing websites—ranging from service-based platforms to e-commerce stores—I’ve worked across diverse industries including fashion, education, security, business services, digital marketing, digital product, recruitment, and SaaS. My campaigns have successfully targeted markets in the USA, UK, and GCC. My core expertise includes technical, on-page, and off-page SEO—covering in-depth site audits, technical issue resolution, keyword research, competitor benchmarking, and high-quality backlink acquisition. I’m well-versed in tools like Ahrefs, Semrush, SpyFu, Hotjar, Ubersuggest, and the full Google toolset including Google Analytics, Search Console, Tag Manager, and Google Ads. Additionally, I have hands-on experience with Meta Ads (Facebook & Instagram) and Google Ads Manager, allowing me to plan, launch, and optimize paid advertising campaigns focused on lead generation, conversions, and brand awareness. Building on my Digital Marketing foundation, I’ve expanded into digital advertising, with hands-on experience in Meta Ads (Facebook & Instagram) and Google Ads. I develop and manage targeted ad campaigns that drive engagement, boost visibility, and generate leads. My focus is on integrated digital strategies that combine organic and paid efforts to deliver measurable growth and ROI.