Soili Leinonen

Background

About Soili Leinonen

I’m a Marketing Communications Specialist with several years’ experience across different industries such as finance, non-profit, consulting and health technology. I currently work as Customer Service and Marketing Communications Specialist at Etua.fi (part of Alma Media), Finland’s longest operating consumer loan comparison service. My key skills include: Content marketing: Generating content ideas, making content plans, conducting keyword research and copywriting for various media. Experienced in creating SEO content in a variety of industries. Marketing campaign management: Coordinating integrated marketing campaigns in both digital (Google Ads, SEO and social media) and traditional channels (print, television and radio). Development of campaign creative, implementation, monitoring and optimization. Event coordination: Coordinating national and international events of all sizes including promotional events, seminars, presentations and meetings. I’m the glue in teams that sometimes cross geographic and organizational borders. I ensure everyone stays organized and aligned with goals and deadlines and therefore contribute significantly to any project’s success. I love wearing many hats and I thrive in a fast-paced environment. Areas of expertise: Digital Marketing, Content Marketing, Copywriting, Advertising Campaign Management, Social Media Management, PR Management, Public Relations and Media, Corporate Communications, Event Planning, Project Management, Brand Management, SEO, SEM, Website Management and Design, CMS, CRM, Wordpress