Sol Escobar
Group Scientist - Products Research R & d - Global Oral Care at Procter & Gamble
Based in Mason, United States
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Seniority
Staff
Department
Science
Location
Mason
Industry
Manufacturing
Company size
98K
Contact information
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s•••••••@pg.com
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Background
About Sol Escobar
Group Scientist/Engineer with demonstrated experience in Consumer Insights in the household goods industry ranging from Fabric Care (Tide, Gain, Downy, etc.), to Personal Health Care (Pain & Nerve Franchises for Rx and OTC products), to Oral Care (Crest, Oral-B). Co-Founder of 9 ELEMENTS, a cross-category Wellness Brand that introduced the first ever Acidic-cleansing line of products in North America, with a philosophy of never using more than 9 ingredients. Skilled in: Building Business Strategies and new Brands behind consumer insights Employing a variety of Research Methodologies (Qualitative, Quantitative, Behavioral, Digital) to unlock insights and behavior Leveraging Storytelling techniques to strengthen Brand Equity Pyramids & Commercial Messaging Applying Modeling and Simulation and Artificial Intelligence to create responsive in-market capabilities. Coaching in Products Research, Competitive Intelligence, and Technical Career tracks.
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