Solafa Rawas

Background

About Solafa Rawas

With over 10 years of experience in the art industry, I am a passionate and innovative leader who combines art market and management expertise, curatorial skills, and artist relations to advance the mission and vision of establishing robust art scene in the Kingdom of Saudi Arabia. As Cultural and Art Consultant I work with private and public institutions and companies on multiple projects providing: Curatorial services, Artist Liaison, Art Project Management, Collection Management and Acquisitions, as well as Art Strategy Development. As the Head of Sales at ATHR, I mentor and manage a dynamic sales team to develop exhibitions and art fair programming and build long-term client relationships that ultimately expand markets for artists. I also support the budgeting process by establishing revenue targets, allocating inventory, and developing marketing and sales strategies across the organization. I am motivated by the opportunity to create meaningful and impactful experiences for artists, collectors, and the wider community through art. In my previous role as a Curator and Artist Liaison at ATHR, I was responsible for bolstering the company's contemporary program through artist relations and working closely with their studios. I developed new artist relationships, suggested and developed new ideas with the artists, supported the production of specific projects and commissions, and managed the artists' portfolios and prices. I also researched, developed, and presented new opportunities and exhibitions to the artists, fostering a collaborative and supportive environment. I leveraged my creative problem-solving, interpersonal, and detail-oriented skills to ensure the successful execution and delivery of the projects.