Soledad Guarch

Background

About Soledad Guarch

Strategic data analytics professional with over 25 years experience transforming complex data into clear, actionable insights that drive commercial performance. I thrive on turning ideas into practical, sustainable solutions, constantly seeking smarter ways to deliver measurable impact. With a strong analytical mindset and a deep sense of purpose, I use data storytelling, modelling, and insight to unlock opportunities and support decision making. Core Expertise • Business modelling & forecasting: Forecast key performance indicators, analyse what-if scenarios, quantify risks and uncover growth opportunities. Set KPM targets and track performance. Translate raw data into clear, actionable insights – often through automated dashboards and compelling visualizations • Digital Analytics: Attribution modelling, funnel analysis, multivariate testing, landing page optimization • Marketing Effectiveness: Build and evaluate business cases, measure campaign impact through incrementality analysis, and estimate ROI to help optimise the marketing spend • Data Integration: Bring together large, fragmented datasets from multiple sources to create a unified view that supports smarter, faster commercial decisions Tools & Technologies Advanced user of SAS, Tableau, SQL, Python (Pandas, Numpy, Seaborn), Adobe Analytics, Google Analytics, and more. Business Acumen Deep understanding of sales, marketing, and revenue management, with a strong focus on aligning analytics with strategic goals. I’m known for translating data into insights that resonate with stakeholders at all levels. Education & Teaching I hold a 5 year degree (BSc & MSc) in Maths with Operational Research, an MSc in Statistics, and a Diploma in Digital Marketing. I’m certified in SAS, Tableau, and Adobe Insight. I’ve also taught at institutions like UMIST, University of Manchester, ESIC, ISDI, and Universidad de Navarra, sharing my passion for data with the next generation of data analysts. What Drives Me I’m a lifelong learner, a firm believer in the power of data, and deeply curious about the evolving digital landscape. I thrive on solving complex problems and helping businesses unlock the full potential of data.