Son Phieng

Background

About Son Phieng

Dynamic and results-driven Commercial Operations and Sales Enablement professional with a strong track record in driving sales growth, operational excellence, and system transformation across FMCG and B2B sectors. With hands-on experience in key account management, sales force effectiveness, and digital transformation, I specialize in bridging strategy with execution to deliver measurable impact. I have successfully led end-to-end commercial initiatives—from annual contract negotiations and KPI tracking, to sales incentive planning, system integrations (SAP B1, DMS, SFA, BOS), and national rollout of digital tools (e.g, Tenh Coke App, iMentor). My role spans the full sales operations lifecycle, including CRM optimization, dashboard design, cross-functional alignment, and distributor enablement. Core Strengths Include: Leading negotiations to secure trading terms, improve margins, and build long-term customer relationships Driving commercial excellence by aligning KPIs, delivering actionable insights, and monitoring in-store performance Implementing large-scale digital systems and business applications with vendors and cross-functional teams Empowering sales teams and distributors through tailored training, tools, and data-driven strategies Designing and executing performance dashboards, sales reporting, and incentive schemes to support business goals Managing internal and external stakeholder engagement to ensure operational efficiency and customer satisfaction I thrive in fast-paced environments where continuous improvement, innovation, and collaboration are key to success. Whether it's optimizing sales processes or enabling frontline execution, my goal is always to deliver sustainable growth and operational agility. Let’s connect if you’re interested in transforming commercial operations or exploring strategic partnerships.