Sonal Chavan

Background

About Sonal Chavan

About Me: Full-Funnel Performance Marketer with 8 Years Driving Scalable Growth Across Platforms and Verticals Hands-on experience managing $600K–$1M/month in ad spend across Google, Meta, YouTube, LinkedIn and Sponsored Products. Delivered up to 56% ROAS lift and 30% CPL/CAC reduction through data-driven testing and creative optimization. Skilled in full-funnel strategy, in-house execution, and agency collaboration. Performance Marketing Career Highlights: • Large-scale budget optimization: Managed high-impact campaigns across Meta, Google, and Sponsored Products, reducing CPC by 41% and boosting CTR by 50% through strategic targeting and bid refinement • Test-and-learn leadership: Drove a 28–40% lift in conversions through structured A/B testing, creative iteration, and landing page optimization aligned with user behaviour and business goals • Cross-functional execution: Collaborated with creative and analytics teams to optimize performance loops, build dashboards, and cut optimization time by 50% Key Expertise/Skills: Full-funnel campaign strategy Cross-channel paid media execution (Google, Meta (Facebook & Instagram), YouTube, X (Twitter) LinkedIn) ROAS & CAC optimization Advanced segmentation & audience targeting A/B & multivariate testing Creative & landing page optimization Budget pacing & large-scale spend management Data analysis & performance forecasting Cross-functional team collaboration