Sonia Batra

Background

About Sonia Batra

With 10+ years of account and project management experience, I’ve successfully led 20+ website launches across WordPress, Webflow, and Shopify, ensuring projects were delivered on time, within scope, and exceeding client expectations. By applying agile methodologies, I consistently balance creative vision with measurable business outcomes. I bring the added advantage of digital marketing expertise, having driven award-winning campaigns for global brands like Standard Chartered and Mondelez International. I’ve also spearheaded enhanced tracking setups (GA4, tag management, conversion APIs) to improve campaign attribution and optimize ROI. Leveraging AI in day-to-day workflows, I streamline reporting, content production, and project tracking saving teams time while boosting output quality. Recognized for building strong client relationships and motivating teams to think beyond the obvious, I focus on delivering results that scale. Core Highlights Project Delivery: Managed 20+ website builds (WordPress, Webflow, Shopify), increasing client digital presence and reducing launch delays by 30%. Digital Marketing Impact: Led campaigns that improved customer engagement by 40% YoY and delivered multiple industry awards. Process Optimization: Implemented advanced tracking setups, improving attribution accuracy by 25% and driving smarter budget allocations. AI Adoption: Integrated AI tools into workflows, reducing reporting prep time by 50% and accelerating campaign ideation.