Sonia Decaro

Background

About Sonia Decaro

Sonia DeCaro is a seasoned B2B and B2C Marketing, Brand and Communications professional with combined agency and client-side experience. She has worked on well known Canadian brands most recently, Canadian Tire, Bell and Rogers. Her agency experience has exposed her to several different industries such as, hospitality, consumer packaged goods, automotive, entertainment and technology. Over the course of her career she has held successful leadership roles in various marketing functions, ultimately building her skill set and ability to confidently take on new challenges. She is well versed in go to market and campaign strategy and her work is always rooted in data and insights. She thrives on the success of her team and projects and always gives well over 100% in all she does - from the smallest day to day task to the most complicated of projects. She is an incredible problem solver who always looks for the WINNING solution. Sonia takes pride in her ability to always deliver, she is a positive and strong influencer. She is continuously recognized as a team player and is ready to jump in when asked. She has an innate ability to rally individuals and teams around common goals. Her ability to see connections where others do not allow her to see new opportunities that translate into successful programs. Sonia is a proud and devoted leader who takes a personal interest in her team’s development and success. She leads with compassion, dedication and guides her team to always do the right thing. She keeps an open mind and ensures her people have a voice at the table. She is a natural leader and always champions for her team. Sonia approaches her career with a genuine and positive attitude. She is charismatic and is known to develop strong relationships quickly. She is a true social butterfly who is well respected among her team, her peers and senior leaders.