Sonia Powell

Background

About Sonia Powell

Driving change at the intersection of business, community, and government — with insights that deliver real-world impact. I’m a results-driven insights and engagement professional with a passion for translating data into meaningful action. With extensive experience across FMCG, and market research I bring a unique blend of strategic thinking, creativity, and pragmatism to every project. My career spans senior roles on both the client and agency side, giving me a rare 360-degree view of business challenges and the ability to deliver tailored, impactful solutions. I excel at creating and delivering programs that engage diverse audiences; from consumers and retailers to businesses and local communities. Most recently, I identified business engagement as a key strategic opportunity for the Member for Mackellar, created a new role, designed the program, and personally delivered and presented it; demonstrating my ability to spot opportunity, lead change, and build meaningful connections. Core strengths: Strategic planning & business development Insight generation, research design & analysis Turning data into clear, actionable insights Facilitation, ideation & training Client, stakeholder & community engagement Persuasive communication & influencing I’m energised by creating value for organisations and communities and always keen to connect with like-minded professionals.