Sonia Samuel

Background

About Sonia Samuel

Hello everyone, I am one of the partners of the Tokyo Ginza Whisky Museum and I am very excited to share the story and mission of our museum with you. As a partner, my main responsibility is to integrate my industry experience and passion for whisky into the daily operations and strategic planning of the museum. My background includes many years of experience working in the whisky industry, and I have served as a judge in many international whisky competitions, with a deep understanding of the culture and production of global and Japanese whisky. During the establishment of the museum, I was responsible for the planning and implementation of the museum's core exhibitions, ensuring that the exhibits can fully display the history of whisky, the production process, and the brewing characteristics of different regions around the world. Our goal is to give every visitor a deep understanding of the art and science of whisky through interactive exhibitions and tasting experiences. In addition, I am also committed to promoting the museum's cooperation with other whisky-related institutions and brands in order to continuously introduce new exhibitions and activities. Through these collaborations, we hope to continuously enrich the museum's content and provide visitors with the latest whisky information and experiences. In my work, I always adhere to attention to detail and love of whisky culture, and strive to provide each visitor with a unique and memorable experience. I look forward to meeting you in the museum, sharing the wonderful world of whisky, and exploring this art from the brewers together.