Sonia Thompson

Background

About Sonia Thompson

Every friction point in your customer experience is costing you. The hesitation before clicking "buy." The customer who chooses your competitor. The loyalty that never forms. These aren't random — they're signals that something in your brand experience is telling people:"This isn't for you." Most brands don't see it. I help them fix it. I'm a growth strategist and founder of Frictionless Growth Lab. I work with brand leaders and marketing teams to identify and remove the friction that's limiting their growth — so more customers feel like they belong, and act like it too. My lens is shaped by two decades in marketing (10+ years at Johnson & Johnson, 10+ years as an entrepreneur), an MBA, my own lived experience as a consumer with differences — and direct input from thousands of consumers who've told me exactly where brands are getting it right and wrong. I write about this at Inc, Forbes, and HubSpot and on my newsletter. I host the Frictionless Growth Marketing podcast (HubSpot Podcast Network). I speak on stages about what it really takes to win with today's customers. → Want to know what's creating friction in your brand? Take my free 2-minute assessment: