Sonja Beja

Background

About Sonja Beja

Legal should be a competitive advantage. Currently Country Counsel for Sweden at HP, I’m an in-house lawyer with 10+ years of experience helping businesses thrive across multiple markets and regulatory environments. Having lived and worked in four countries (Finland, France, Sweden, and Russia), I’m used to adapting to whatever gets thrown my way and finding solutions to complex legal challenges. Whether it’s making sense of regulatory requirements to align with strategic priorities, streamlining processes that lets my clients move faster, or hammering out profitable agreements, I’m all about practical approaches that let business keep flowing while still keeping risks in check. Although I’m primarily a commercial legal generalist with strong analytical and relationship-building skills, my work in tech and e-commerce has given me deep expertise in related European regulations (GDPR, consumer protection, and competition law, as well as the Data and AI Acts) and business contracts. I also have a particular interest in legal design and sustainability. Based in Paris but dropping by Brussels, Helsinki, and Stockholm regularly. Always up for a cup of coffee to chat about how legal can actually help business succeed.