Sonja Berger

Background

About Sonja Berger

As the owner of Blueinthemiddle GmbH, I specialize in online marketing with a strong focus on social recruiting, personal branding, online reputation management, and digital strategy. I am passionate about empowering individuals and organizations through tailored training sessions, whether in small groups or large-scale environments, both nationally and internationally. HOW CAN I HELP YOU? Personal Branding & Social Media Presence: I assist professionals in building and refining their personal brand across social media platforms, helping them stand out in their industry. Training & Workshops: Whether you need a speaker for your event or a trainer to upskill your team in digital marketing, social media, or online reputation management, I offer customized sessions to meet your needs. Digital Marketing Strategy: I develop comprehensive digital marketing strategies to elevate your business, including the effective use of Facebook Ads, Instagram Ads, and other online advertising tools. Profile Optimization & Content Marketing: I support you in optimizing your personal LinkedIn or company profile and creating compelling content that drives engagement and business growth. MY STORY In 2009, I embarked on a transformative journey by participating in the CAS “Women Back to Business” program at the University of St. Gallen. This experience led to my involvement in a study on Social Media and Employer Branding for Schindler Management Ltd, which inspired me to establish Blueinthemiddle GmbH in 2011. Since then, I’ve successfully supported numerous SMEs in developing and executing their social media marketing strategies. In 2017, I further enhanced my expertise by completing the CAS “Digital Marketing Specialist” at FHNW. ‍ MY BACKGROUND I hold a Master’s degree in Business Administration and Economics, with a professional background in SAP and Business Intelligence. My diverse experience spans various roles, including a part-time consulting position at 2BCS AG, and extensive work at IMG AG, a spin-off of the University of St. Gallen. CONTACT ME Sonja Berger +41 79 283 02 09 sonja.berger@blueinthemiddle.ch