Sonja Feitsma

Background

About Sonja Feitsma

I am an enthusiastic senior result-driven professional with over 20 years of international experience in strategic merchandising, buying and project management roles within multiple industries.(a.o museums, FMCG, lifestyle, fashion and sports) I am creative, analytical and believe in strong collaboration. Experienced in coaching and leading teams in creating new business opportunities and product ranges from concept development till delivery by maximizing knowledge and expertise. Successful in establishing product opportunities for different distribution channels, as retail, wholesale, on-line and licensing. I enjoy working in creative and dynamic environments. Competent in working in complex matrix organizations and cross-cultural environments. Experienced in establishing different strategic partnerships. Proven track record in fields of new business development, brand management, project management, product management, merchandising, marketing & communication, buying and sourcing.