Sonja Johnson

Background

About Sonja Johnson

With broad experience in marketing, including event planning, content marketing, and project management, I lead efforts to strengthen brands, streamline operations, remove inefficiencies, drive key initiatives and contribute to the achievement of critical business goals. My areas of expertise include the following: Event Planning: I hold extensive experience in planning and executing trade shows and corporate events. With a detailed eye, I adeptly manage the creative, financial, logistical, technical and reporting components and ensure increased booth traffic, delivering on-time and on-budget experiences, Content Marketing: Creation and oversight of B2B campaigns have led to increased product interest, improved engagement and strengthened brand awareness. As a data driven marketer, I leverage analytics to guide strategic decisions and closely collaborate with key partners to build success. Project Management: Thriving on the challenge of turning chaos into order, I excel in managing multiple complex projects simultaneously. I take charge of the details, effectively prioritizing and monitoring budgets and timelines, while consistently upholding communication and building relationships. In addition to managing many events each year, I supported the rollout of the Net Promoter Score in North America, oversaw a physical move to a new square foot building, and created a resonating factory tour experience.