Sonja Schuster

Background

About Sonja Schuster

My vision: Through customised consulting, practice-oriented training and business coaching, I help tech companies to make their goals tangible and implement them - from new customer acquisition and stronger customer loyalty to the development of sustainable organisations and working methods. Together with my clients, I develop strong brands and products that not only precisely reflect the needs of the target groups, but also inspire them and position them successfully on the market. What makes me special: With over 20 years of experience in marketing, communication and commercialisation, leadership and transformation, I support companies in achieving sustainable success. Expert for marketing (4 Ps), communication and brand management, product conception and customer experience as well as market research Consulting & training: I support companies and teams in developing and using skills and tools to optimise customer journeys, create innovative products and thus achieve sustainable business success. Customer acquisition and customer loyalty: through customer-centric communication and marketing, targeted CX optimisation and a clear focus on the needs of the target group in the product portfolio. AI in marketing: Use of artificial intelligence to increase efficiency and personalisation along the entire customer journey - from insight acquisition to communication. Transformation in marketing & sales: making organisations fit for the future - with agile methods, a clear customer focus, digital tools and AI. Enthusiasm for technology: In-depth expertise in innovative technologies such as AI, XR (AR/VR) and digital transformation. Strong marketing and communication know-how: brand building, above and below the line marketing (ATL/BTL), online marketing and commercial management Intercultural expertise through working in international teams Milestones: XR innovations at Deutsche Telekom: development of innovative products in the field of virtual and augmented reality - from market research to launch. Brand development congstar: Development of a well-known, successful telecommunications brand. Consulting: supporting companies in the development of sustainable strategies for marketing, sales and customer experience. Feel free to connect with me! Visit my website for more information: