Sonni Sitanala

Background

About Sonni Sitanala

I've been working as a Digital Channel Sales & Partnership Lead (Section Head) almost two years, previously as a Section Head of ATM & Mobile Banking for a year, and as a Staff Data & Promotion more than 2 years at Mayapada Bank since 2019. I worked well- organized in create promotion strategy, analyze data, and maintain relationship with partners to penetrate the customer growth and transaction, especially in Digital Channel. I also worked as Business Strategist for 2 years at Kompas Gramedia Group of Manufacture, especially in education industry. Before that, I have spent about 5 months working as Marketing Communication Intern at Allium Tangerang Hotel, now well-known as d'prima hotel in 2016. 2023 - Present || Bank Mayapada Digital Channel Sales & Partnership Lead (Section Head) Create a promotion strategy based on target market. Collecting data and profiling target customer. Communicating, doing presentation, and deliver the promotion program to audience. Benchmarking and analyzing competitors for feature requirements and functions that need to be developed. Responsible in develop programs that can increase user penetration and transactions based on data that has been analyzed. Negotiating and maintaining relationship with partners. Make a promotion content through social media, e-mail blast, SMS blast, and other media to customer. 2022 - 2023 || Bank Mayapada Section Head of ATM & Mobile Banking Benchmarking and analyzing competitors for feature requirements and functions that need to be developed. Responsible in develop programs that can increase user penetration and transactions based on data that has been analyzed. responsible as a UI/UX product. Deliver information about product knowledge to related units that important to be informed. Collaborate and coordinate with related units in order to support and achieve the target. Responsible in monitoring and evaluating programs effectiveness. 2019 - 2022 || Bank Mayapada Staff Data & Promotion Collecting data and profiling target customer. Analyzing user penetration and transactions of all channel (Mobile Banking, Internet Banking, ATM Card and Machine) weekly, monthly, quarterly, and annually. Make a promotion content through social media, e-mail blast, SMS blast, and other media to customer. Collaborate and coordinate with related units in order to support and achieve the target. Responsible in monitoring and evaluating programs effectiveness.