Sonum Tailor

Background

About Sonum Tailor

Global marketing strategist and mentor with expertise in leading cross-functional teams to drive revenue growth through strategic decisions and execution of go-to-market plans. Expert in developing and leading integrated omni-channel brand, communications, and product marketing strategies for B2B and B2C campaigns. Here’s a bit more about me: • Built and scaled commercial marketing strategies: FTSE 250 company, tech startups (Seed to Series C), communications and brand agencies across Canada, US, and UK • 10 years of B2B marketing experience in London, UK • Supported global growth strategies as head consultant at UK communications agencies, established internal marketing function and reported at Board-level • Industries: airline, agriculture, corporate communications, construction, education, energy, events, health & wellness, finance, FMCG, non-profit, publishing, recruitment, retail, technology • Companies: Rolls-Royce, Cathay Pacific, Hudson’s Bay Company, Heathrow, Babcock International Group, Junior Achievement Canada, plus other global brands • Expertise in: brand strategy, product marketing, go-to-market plans, global new business strategies and expansion, customer retention marketing operations, creative direction, corporate positioning, internal communications • Dual citizenship: Canadian and British • Health & wellness advocate, fitness and travel enthusiast